(1) Vendor needs to provide branding and marketing consulting services– The Agency is seeking the development of a comprehensive brand marketing campaign to drive business attraction and retention, energize current residents, and position the municipality as a desirable place for relocation, thereby enhancing its general perception.– Advisory to agency management – Meetings throughout the process will be required.– Lead for facilitating various focus groups comprised of community leadership and business owners to determine existing attitudes, perceptions, opportunities, and challenges to enhancing the agency image.– Research – Research will be the basis for the development of a brand concept, creative elements, messaging/positioning, and the overall brand initiative. – The consultant will create and implement a brand research plan, which will include qualitative and quantitative research with key publics to identify the following– Strategic Plan – The consultant will develop strategic objectives that will help better inform the agency of Compton on implementation, management, and ongoing promotion of the brand, to include, but not be limited to the following:– Promotion of the use of the brand among.– Maintenance and consistency of brand image and messaging while providing suitable flexibility for the target audiences of the participating agencies.– Recommendations of ways to articulate the brand; define markets and promotional avenues; and advise on strategies to promote better and create brand awareness.