The City of Compton, California is seeking a qualified consultant to provide branding and marketing consulting services aimed at developing and implementing a comprehensive brand campaign. The objective is to drive business attraction and retention, energize current residents, and position the municipality as a desirable location for relocation, thereby improving its overall public perception.

The selected consultant will work closely with agency management, conducting regular meetings and facilitating focus groups composed of community leaders and business owners. These focus groups will help identify existing attitudes, perceptions, opportunities, and challenges related to the city's image. Research—both qualitative and quantitative—will serve as the foundation for the brand concept, creative elements, messaging, and the overarching initiative.

Additionally, the consultant will be responsible for creating and executing a brand research plan, developing strategic objectives for branding implementation and management, and advising on the ongoing promotion of the brand. This includes ensuring the consistent use and maintenance of the brand image while maintaining flexibility to address various target audiences. Recommendations for articulating the brand, defining target markets, choosing promotional channels, and increasing overall brand awareness are expected deliverables.