Illinois is seeking a qualified vendor to develop a comprehensive branding and identity plan for its business districts. The selected firm will be responsible for creating new logos, a unified tagline, distinctive graphics, and a cohesive color palette to establish a strong master brand, along with three unique sub-brands representing key areas: downtown and 8 corners.

The branding initiative will encompass recommendations for a variety of applications, including signage, lighting, street furnishings, receptacles, planters, and other elements aimed at enhancing gateways, wayfinding, and overall pedestrian experience. The plan should incorporate community identity elements such as the region's history, street layout, zoo, Salt Creek, local parks, forest preserves, destination retail, and outdoor recreation. Emphasis will be placed on fostering a clear sense of arrival for visitors, particularly at the main approaches and along Grand Boulevard, ensuring a welcoming and visually appealing atmosphere.

The chosen vendor will develop a comprehensive toolkit to include gateway features, directional signage, kiosks, street pole banners, pedestrian lighting, and amenity zones, with a focus on versatility and adaptability. The overarching goal is to strengthen community character, attract investment, stimulate economic growth, and enhance community engagement.