The selected vendor will provide comprehensive branding and communications services to support the municipality in developing a unified brand identity. Key deliverables include the creation of a cohesive brand system to be utilized across physical, digital, and operational applications. The vendor will offer strategic communications and public education support as municipal priorities evolve, ensuring that branding efforts remain responsive to community needs.

Responsibilities include designing a visual identity system—incorporating a color palette, typography, and graphic elements—as well as concepts for wayfinding and gateway signage. The vendor will be responsible for preparing a brand standards manual, governance guidelines, and offering guidance for integrating the brand into municipal websites. They will also provide templates for official correspondence, reports, presentations, and public notices, in addition to social media and digital graphic templates. All materials must adhere to accessible design standards in line with current best practices.

Ongoing support for public information initiatives may be provided on an as-needed basis, ensuring the municipality maintains a strong and consistent public presence.