Nova Scotia is seeking a vendor to deliver comprehensive brand strategy development services in support of a future destination management and marketing organization. The selected vendor will be responsible for establishing a strategic brand foundation, reviewing existing strategy documents and digital footprint analyses, and identifying priority visitor segments that align with regional values, assets, and capacity.

The successful provider will pinpoint key differentiators and opportunities for brand positioning, building upon existing strategy work with limited stakeholder validation as needed. The scope also includes confirming the availability of domain names for a website and offering guidance on securing consistent social media handles. Additionally, the vendor will provide expertise in developing a brand narrative to inform storytelling and ensure that sub-regional or thematic stories are effectively incorporated under the overarching brand.