(1) Vendor needs to provide brand strategy development and implementation services. 1. Brand Strategy Development: Develop a refreshed brand strategy that reflects mission/purpose, vision, values, and strategic direction. Includes establishing our brand strategy beliefs, personality, essence, proof points, and story. Establish brand positioning, key themes, and a clear brand architecture. Ensure alignment between the parent brand (Columbus Metropolitan Library) and affiliated or sub–brands, including but not limited to: Columbus Book Festival, Columbus Metropolitan Library Foundation, Friends of the Columbus Metropolitan Library. 2. Brand Assessment and Discovery: Review existing brand identity materials, including the current logo, messaging, and visual assets. Conduct discussions with leadership and key staff to understand organizational priorities, brand aspirations, and desired evolution. Assess how the current brand performs across platforms, audiences, and Library sub–brands. 3. Brand Identity Development & Documentation: Design a refreshed visual identity that is distinctive, inclusive, and adaptable for a large urban public library system. Develop brand concepts and creative directions for consideration. Provide recommendations for exterior brand expression, including wayfinding concepts that reflect and reinforce the new identity. Create verbal brand elements such as tone of voice and messaging framework. Create standards & guidelines that include but not limited to strategy expression, fonts (prefer free), color palette, photographic style, illustrative style, aural branding, animation, Do’s and Don’ts, application. 4. Collaboration and Practical Implementation: Collaborate closely with staff throughout the engagement to ensure alignment, transparency, and feasibility. Ensure that all recommended brand elements are practical, scalable, and executable by in–house Marketing & Communications team. Incorporate feedback at key milestones to refine and strengthen final deliverables. Create a toolkit and training for internal audiences. Create a plan to roll out the new brand to customers, stakeholders, etc. that includes a project plan of communication, campaign, environmental branding, etc. (2) All questions must be submitted no later than January 30, 2026. (3) A virtual pre–proposal meeting will be held on January 28, 2026.