The organization seeks a vendor to conduct a comprehensive brand review and provide rebranding services, including the development of brand assets and a website redesign using a content management system. The selected provider will assess the effectiveness of the current brand and sub-brand architecture, ensuring it aligns with the organization's charitable purpose, values, and strategic objectives.

Key objectives include improving clarity, consistency, and recognition across various audiences, particularly individuals affected by sexual violence who have not yet sought support. The project aims to deliver a sustainable brand framework that supports future growth and provides a modern, trauma-informed website compatible with browsers and social media platforms. The redesigned website should effectively serve survivors, supporters, volunteers, donors, policymakers, media, and the general public.