(1) Vendor needs to provide brand refresh services.– Development and implementation of a comprehensive Brand Refresh initiative designed to strengthen the agency’s positioning, narrative, and visual identity across all communications channels.– Communications and marketing activities including the new website, digital channels, print materials, and content strategy, and will include recommendations for applications such as campus signage, wayfinding, and other environmental graphics.– Produce comprehensive brand guidelines covering both strategic (brand narrative, messaging architecture, tone of voice) and creative (visual identity, applications) components.– Deliver a digital brand toolkit including logos, templates, sample applications, graphic assets; and guidance for print, digital, ang social media use.– Develop creative concepts for a refreshed visual identity system that expresses theapproved brand strategy and narrative:– Logo (light refinement, not full redesign).– Colour palette, typography, iconography, and imagery.– Graphic elements and layout styles.– Visual expression of tone and storytelling (e.g., photography direction, motion, and digital–first applications).(2) All the questions must be submitted no later than December 5, 2025.