When is the submission deadline?

Submissions are due November 6, 2026. Questions must be submitted by November 6, 2026.

What is the budget for this RFP?

The published budget is $35,000 – $55,000.

It was issued by Sunshine Coast Tourism. The work is located in British Columbia, Canada.

Who is a good fit for this opportunity?

Branding and destination marketing agency with visual identity expertise. Experience developing tourism, place-branding, or leisure travel campaigns. Proven ability to conduct brand strategy, positioning, and messaging work. Strong capabilities in logo design and comprehensive brand systems. Experience improving accessibility, clarity, and consistency across marketing touchpoints. Demonstrated ability to provide multiple creative concepts and research-based recommendations.

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Brand Refresh and Visual Identity Development Services

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Overview

Marketing, Advertising & Social Media

British Columbia, CanadaPosted: September 24, 2026Deadline: November 6, 2026

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SUMMARY

A vendor is sought to refresh a destination brand and develop a cohesive visual identity, including brand positioning, messaging, logo creation, and updated design elements. The work will support year-round tourism promotion and improve consistency across brand touchpoints.

KEY REQUIREMENTS

Must be a qualified vendor with experience in branding services
Must provide agency overview, team expertise, and approach/methodology
Must provide portfolio of previous branding projects
Must provide project timeline and detailed budget breakdown
Must provide contact information for at least two previous client references
Must submit proposal via email by the specified deadline

BUDGET

Verified

$35,000 – $55,000

TIMELINE

RFP published: September 23rd, 2026

Submission deadline: November 6th, 2026

Submission review: November 9th–13th, 2026

Meetings with finalists: November 16th–20th, 2026

Final vendor selection & notification: November 23rd, 2026

QUESTION DEADLINE

November 6, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

Sunshine Coast Tourism

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The issuing organization is seeking a qualified vendor to evaluate, refine, and strengthen its destination brand through updated brand strategy and visual expression. The work is intended to modernize the brand, improve consistency and alignment, and enhance accessibility, clarity, and usability across all brand touchpoints.

The selected vendor will develop a destination brand positioning and messaging framework, create two to three distinct brand concepts, and produce a new or refined logo. The engagement may also include reviewing and updating graphics, icons, patterns, and other design components as needed. Website redesign work is excluded, and any website updates will be handled independently.

The refreshed identity should support destination brand awareness through inspiring and engaging marketing campaigns, motivate visitors to plan trips, and promote year-round leisure travel using strategic, research-based marketing approaches.

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Frequently asked questions

When is the submission deadline?: Submissions are due November 6, 2026. Questions must be submitted by November 6, 2026.
What is the budget for this RFP?: The published budget is $35,000 – $55,000.
Who issued this RFP?: It was issued by Sunshine Coast Tourism. The work is located in British Columbia, Canada.
Who is a good fit for this opportunity?: Branding and destination marketing agency with visual identity expertise
Experience developing tourism, place-branding, or leisure travel campaigns
Proven ability to conduct brand strategy, positioning, and messaging work
Strong capabilities in logo design and comprehensive brand systems
Experience improving accessibility, clarity, and consistency across marketing touchpoints
Demonstrated ability to provide multiple creative concepts and research-based recommendations

Analysis generated by Settle AI from the source RFP.

RFP Hunter shows what is open. Settle shows what is forming.

Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

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