Brand Refresh and Graphic Design Services
Overview
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SUMMARY
KEY REQUIREMENTS
TIMELINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
Albuquerque Health Care For The Homeless
DESCRIPTION
The organization is seeking a vendor to provide brand refresh and graphic design services grounded in trauma-informed, harm reduction, and housing-first approaches. The work should prioritize dignity, respect, client voice, accessibility, inclusion, and ease of navigation while strengthening public recognition and trust.
The selected vendor will develop a cohesive visual identity across organizational communications. Design work should be community-centered, approachable, modern yet timeless, and professional without feeling institutional. The visual language should communicate hope, dignity, partnership, and belonging while avoiding imagery or messaging that reinforces stigma or stereotypes related to homelessness.
The brand evolution is expected to include modernization of the existing logo while maintaining recognition, improved typography and readability, clearer distinction between health and care within the organization name, refined spacing and proportions, updated color applications, and supporting visual elements. Additional deliverables may include integration of a hummingbird motif, graphic elements, icons, illustrations, textures, and patterns. The organization welcomes thoughtful creative recommendations that evolve the existing brand while respecting its history and community recognition.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due September 21, 2026.
- Who issued this RFP?
- It was issued by Albuquerque Health Care For The Homeless. The work is located in Albuquerque, New Mexico, United States.
- Who is a good fit for this opportunity?
- Branding and graphic design agency with experience in comprehensive visual identity refreshes
- Demonstrated expertise in accessible, inclusive, and community-centered communications
- Experience serving housing, health, human services, or nonprofit organizations
- Strong capabilities in logo development, typography, illustration, and brand systems
- Portfolio showing sensitive, non-stigmatizing visual communications
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.