(1) Vendor needs to provide brand management, creative services, events and activations, marketing and social media management service.– Work as a collaborative partner in the development of marketing campaigns, brand management, creative services, marketing & consumer research, media purchasing, public relations, event management, print services, and activations to promote The State as a premier travel destination regionally, nationally and globally• Component One: Brand Marketing– Develop comprehensive, innovative, and highly impactful marketing campaign strategies• Component Two: Cooperative Marketing & Management– Develop comprehensive, innovative and highly impactful marketing strategies and omnichannel campaigns for 16+ DMOs• Component Three: Organic Social Media & Influencer Marketing– Identify emerging technology and trends in social media to enhance and expand social media platforms by executing robust, innovative, creative, and engaging strategies and campaigns that are aligned with the department’s brand• Component Four: Email Marketing Program– Design and create compelling and innovative email marketing programs for both consumer and industry contact lists• Component Five: Consumer Website & Industry Website– Evaluate the current design, navigation, usability, and functionality of the consumer website and industry website• Component Six: Public Relations– Develop and execute a comprehensive regional, national, and international public relations strategy that includes ongoing pitches to television, print, digital and online media outlets that aligns with brand strategy and goals• Component Seven: Events and Activations– Concept, develop and execute robust and engaging brand activation events.• Component Eight: Research and Reporting– Possess the ability to provide frequent market analysis data and information as well as market segmentation and psychographic analysis on a regular cadence• Component Nine: Vacation Guide and Print Guide Production– Productio