South Dakota is seeking an experienced partner to provide comprehensive brand management, creative services, event activations, marketing, and social media management aimed at promoting the state as a premier travel destination. The selected partner will collaborate closely with the state to develop and implement innovative marketing campaigns, conduct brand management, execute creative services, and manage marketing and consumer research initiatives. Responsibilities also include media purchasing, public relations, event management, print services, and experiential activations targeting regional, national, and global audiences.

Specific components of this engagement include the development of impactful brand marketing strategies, cooperative marketing and management for over 16 destination marketing organizations (DMOs), and the creation of robust omnichannel campaigns. The partner will identify and leverage emerging trends and technologies in social media, execute influencer marketing programs, and design engaging email marketing campaigns for consumer and industry audiences. Additionally, the scope covers the evaluation and enhancement of consumer and industry websites, development of comprehensive public relations strategies for multiple media outlets, and the conceptualization and execution of brand activation events.

The partner will also be responsible for providing ongoing market research and reporting, including detailed market segmentation and psychographic analysis, and producing vacation and print guides to support promotional efforts. This opportunity is ideal for agencies with proven expertise in integrated marketing, destination promotion, and large-scale brand activations.