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Brand Identity Development Service

Overview


Marketing, Advertising & Social Media
Winnipeg, Manitoba, CanadaPosted: September 3, 2026Deadline: October 9, 2026

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SUMMARY


The agency seeks an experienced branding partner to create a bilingual, distinctly Manitoban visual identity and logo system for a modern international airport. Services include creative strategy, logo exploration, potential tagline development, implementation planning, and stakeholder-led refinement.

KEY REQUIREMENTS


TIMELINE


Issue Date of RFP: September 2nd, 2026

Proponent's Deadline for Questions: September 11th, 2026

Questions answered / Final Addenda: September 17th, 2026

Submission Deadline: October 9th, 2026

WAA Evaluation of proposals (tentative): October 10th to 30th, 2026

Award of the Contract (tentative): November 2nd, 2026

QUESTION DEADLINE


September 11, 2026

CONTACTS


Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

Issuing Agency


Winnipeg Airports Authority Inc

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DESCRIPTION


The agency is seeking a vendor to develop a new visual identity and logo system, with the potential to create a compelling tagline. The identity should be strong, stable, accessible, bilingual, distinctly Manitoban, and welcoming, while positioning the agency as a modern international airport with a clear and memorable brand.

The selected vendor will provide brand application and implementation planning, along with a project approach and creative process suited to a complex, high-profile, public-facing brand. The work will include exploring and refining the agency logo as a distinctive and meaningful visual asset, assessing the potential development of a tagline, creating rationales, and presenting concepts for refinement through stakeholder review milestones. Questions must be submitted by September 11, 2026, and proposals are due October 9, 2026.

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Frequently asked questions


When is the submission deadline?
Submissions are due October 9, 2026. Questions must be submitted by September 11, 2026.
Who issued this RFP?
It was issued by Winnipeg Airports Authority Inc. The work is located in Winnipeg, Manitoba, Canada.
Who is a good fit for this opportunity?
  • Branding and visual identity agency with experience developing complete corporate or institutional brand systems
  • Demonstrated expertise in bilingual, accessible, and public-facing brand development
  • Experience supporting airports, transportation organizations, government agencies, or other complex high-profile institutions
  • Strong capabilities in logo design, tagline strategy, stakeholder engagement, and brand implementation planning
  • Creative team able to deliver culturally relevant concepts connected to Manitoba

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