When is the submission deadline?

Submissions are due October 13, 2026. Questions must be submitted by October 2, 2026.

What is the budget for this RFP?

The published budget is $150,000 – $200,000.

It was issued by Kwantlen Polytechnic University. The work is located in Surrey, British Columbia, Canada.

Who is a good fit for this opportunity?

Brand strategy and institutional positioning consultancy. Experience conducting stakeholder research, market analysis, and brand discovery. Skilled facilitators with strategic consulting and project management expertise. Demonstrated ability to develop brand frameworks and implementation guidance. Strong documentation, presentation, and knowledge-transfer capabilities.

Brand Discovery and Strategy Development Service (Due October 13, 2026)

Overview

Marketing, Advertising & Social Media

Surrey, British Columbia, CanadaPosted: September 16, 2026Deadline: October 13, 2026

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SUMMARY

The organization is seeking a vendor to conduct brand discovery, stakeholder research, strategic analysis, and development of an institutional brand framework. The engagement will also include validation, final documentation, implementation guidance, and knowledge transfer.

KEY REQUIREMENTS

BUDGET

Verified

$150,000 – $200,000

CONTRACT DURATION

4 months

TIMELINE

Issue Date of NRFP: September 15th, 2026

Deadline for Questions: October 2nd, 2026

Deadline for Issuing Addenda: October 6th, 2026

Submission Deadline: October 13th, 2026

Notice of Shortlisted Proponents for Interviews: October 30th, 2026

Shortlisted Proponent Interviews: Week of November 9th, 2026

Anticipated Ranking of Proponents: November 13th, 2026

Anticipated Execution of Agreement: December 1st, 2026

QUESTION DEADLINE

October 2, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

Kwantlen Polytechnic University

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The organization seeks a qualified vendor to provide brand discovery and strategy development services. The selected vendor will provide all resources, facilitation, research, analysis, strategic consulting, project management, and documentation required to complete the Brand Discovery and Strategy Development Initiative.

The initiative will assess the organization’s current brand, stakeholder perceptions, institutional strengths, market position, and opportunities for differentiation. The vendor will translate research findings into a strategic institutional brand framework and supporting recommendations, review findings with key stakeholders, validate recommendations, and refine the proposed brand strategy.

Final deliverables will include documentation, implementation guidance, and knowledge transfer to support the future application of the brand strategy. All questions must be submitted by October 2, 2026, and proposals are due October 13, 2026.

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Frequently asked questions

When is the submission deadline?: Submissions are due October 13, 2026. Questions must be submitted by October 2, 2026.
What is the budget for this RFP?: The published budget is $150,000 – $200,000.
Who issued this RFP?: It was issued by Kwantlen Polytechnic University. The work is located in Surrey, British Columbia, Canada.
Who is a good fit for this opportunity?: Brand strategy and institutional positioning consultancy
Experience conducting stakeholder research, market analysis, and brand discovery
Skilled facilitators with strategic consulting and project management expertise
Demonstrated ability to develop brand frameworks and implementation guidance
Strong documentation, presentation, and knowledge-transfer capabilities

Analysis generated by Settle AI from the source RFP.

RFP Hunter shows what is open. Settle shows what is forming.

Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

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