The selected vendor will be responsible for providing comprehensive brand campaign services, with a focus on achieving demonstrable, successful results from paid media programs at a regional or statewide scale. The vendor should have dedicated staff or teams equipped to create innovative, high-quality digital content, including original video productions.

Services will include conducting market research and leadership discussions, audience mapping, and the development of a comprehensive media plan. Additional responsibilities comprise narrative and message development, digital content creation, ad development and distribution, as well as engagement with earned media. The vendor will also manage campaign tracking and provide performance reporting to ensure effective campaign management.