Brand Campaign and Strategy Services
Location:
Alberta, Canada
Posted on:
Deadline:
Summary:
Alberta is seeking an agency for a three-year brand campaign and strategy to enhance its airport experience and drive commercial growth.
Get full access to this RFP
Download the full RFP document and use Settle's AI to analyze requirements, estimate budget, and draft winning responses in minutes.
The contracting authority in Alberta, Canada seeks an agency to support a multi-year Brand Uplift initiative beginning in 2026. The selected vendor will be responsible for developing brand strategies, integrated campaign creation, creative production, and executing in-market activations. The objective is to deepen emotional engagement with guests, airport employees, and ecosystem partners, while driving commercial growth and maintaining a world-class airport experience.
This engagement is expected to last three years and will be delivered in phased stages. Proponents are required to provide qualitative responses to assessment questions, focusing on organizational fit and demonstrated capabilities. Pricing information is not to be included at this stage. All questions are to be submitted by March 18, 2026.
Best-fit vendors:
• Established marketing and branding agency with multi-year campaign experience
• Strong creative production and integrated campaign capabilities
• Demonstrated success in the travel, hospitality, or airport sector
• Ability to manage phased, large-scale projects
• Presence or familiarity with the Alberta market
