Overview


Marketing, Advertising & Social Media
Wichita, Kansas, United StatesPosted: June 16th, 2026Deadline: July 17th, 2026

Fit Score


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SUMMARY


The agency seeks a vendor to develop a comprehensive brand book, including strategy, visual identity, tone, and practical application guidelines.

KEY REQUIREMENTS


TIMELINE


Solicitation Advertised: June 15th, 2026

Last Day for Written Question: July 2nd, 2026

Addendum Posting: July 10th, 2026

Proposals Due: July 17th, 2026

Evaluation/Optional Oral Presentations: July 2026

Project Awarded (tentative): August 2026

QUESTION DEADLINE


July 2nd, 2026

CONTACTS


Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

Issuing Agency


City Of Wichita

Organization overview and procurement intelligence available on paid plans.
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DESCRIPTION


The agency is seeking a vendor to develop a comprehensive brand book that will clearly define and document its visual identity, messaging framework, brand voice, and creative standards. The scope includes conducting brand discovery and research through stakeholder interviews, workshops, and a review of existing branding materials in order to assess the current brand perception and positioning.

The selected vendor will be responsible for developing a brand strategy encompassing elements such as the mission and vision, positioning statement, core values, and brand promise. Guidance on brand voice and tone will be required, including definitions, audience-specific tone guidelines, messaging hierarchy, and writing style recommendations. The visual identity system will include primary and secondary logos, logo usage standards, color palettes, typography, graphic elements, and iconography, as well as creative assets such as textures, patterns, and visual motifs.

The brand book should provide standards and examples for applying the agency brand across websites, digital platforms, social media, and advertising campaigns. The final deliverable will encompass an executive summary, strategic brand framework, visual identity standards, and messaging and tone guidelines. All vendor questions regarding the RFP must be submitted by July 2, 2026.

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Frequently asked questions

When is the submission deadline?
Submissions are due July 17, 2026. Questions must be submitted by July 2, 2026.
Who issued this RFP?
It was issued by City Of Wichita. The work is located in Wichita, Kansas, United States.
Who is a good fit for this opportunity?
  • Branding or creative agency with experience in comprehensive brand system development
  • Demonstrated expertise in visual identity, messaging, and brand strategy
  • Strong portfolio with public sector or agency clients
  • Ability to facilitate discovery workshops and conduct research
  • Experience producing brand guidelines for digital and print applications

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    Brand Book Development Service (Due July 17, 2026) | Settle RFP Hunter