A Minnesota organization is seeking a qualified consultant to provide comprehensive brand audit and positioning services. The selected consultant will be responsible for evaluating the current brand perception, messaging, and visual identity to inform strategies that strengthen the organization’s institutional identity and stakeholder engagement.

Key responsibilities include conducting in-depth research and analysis, a visual identity audit, and a thorough review of brand touchpoints and communication channels to assess consistency and effectiveness. The consultant will develop updated brand guidelines and a messaging toolkit for both internal and external audiences. Deliverables will also include strategic and creative recommendations for both digital and traditional media strategies, supporting the organization’s long-term goals.