Vendor needs to provide brand audit and position service. Respondents to define and strengthen brand positioning through research, analysis, and strategic recommendations. Branding and strategic communications consultants to define and strengthen state brand position through research, analysis and strategic recommendations to strengthen institutional identity, enhance stakeholder engagement, and support long–term organizational goals. Evaluate current brand perception and messaging. Conduct a visual identity audit as a decision–making tool. Conduct a touchpoint and channel analysis to assess consistency and effectiveness. Updated brand guidelines. Messaging toolkit for internal and external use. Strategic and creative recommendations for digital and traditional media strategies.