(1) Vendor needs to provide brand and institutional name review service. • Evaluate the current brand and institutional name. • Assess how the brand and name support or constrain. • Design and conduct appropriate research methods. • Conduct peer and market benchmarking against. • Analyse brand and naming considerations relative. • Identify opportunities, risks, and trade–offs associated with maintaining or evolving the current brand and name. • Provide a comprehensive written report summarizing findings and analysis. • Experience supporting executive leadership and trustee–level decision–making. • Ability to manage sensitive, high–visibility engagements with discretion and rigor. (2) All the questions must be submitted no later than February 4, 2026. (3) All the intent to respond must be submitted no later than February 2, 2026.