(1) Vendor needs to provide bikeshare education and marketing campaign program services.– The consultant shall review and build upon the existing bike and scooter share marketing plan & branding toolkit to prepare a refined bikeshare education and marketing campaign program plan and schedule that is implementation–ready,– Program conditions and implementation needs. the consultant shall plan for up to two rounds of revisions. strategies anticipated to be required during implementation and identified in task 3 shall be incorporated into this plan.– Develop a performance tracking framework aligned with the program plan and schedule, including metrics to monitor engagement, demographic reach, equity outcomes, enrollment, and ridership trends, to the extent data are available. the performance framework may be included as a component of the program plan and schedule.– Draft and final bikeshare education and marketing campaign program plan and schedule (two rounds of edits).– Performance tracking framework– Awareness and knowledge: inform the public about these bike share services, how they operate, and their advantages, such as cost–effectiveness, convenience, and environmental benefits– Consultant will produce a mix of traditional, digital and community–based communications consistent with the Plan, which may include press events, e–blasts, social media content, digital and print advertising, and traditional media (TV ads, newspaper ads, flyers, etc).– Materials are anticipated to be produced in English, Spanish, Chinese, and Tagalog, consistent with the Program Plan.(2) All question must be submitted no later than January 16, 2026.