The state of Georgia is seeking a vendor to provide comprehensive bike promotions services designed to enhance outreach, marketing, and the execution of two annual bike challenge programs. The selected vendor will support outreach and marketing teams in creating and producing promotional materials essential for these initiatives. A key component of the services will include implementing the agreed-upon strategy for developing and running the bike promotions.

The vendor will be responsible for data reporting, including tracking participant registrations, trip details, and providing continuous access to trip activity reports throughout the year. At the conclusion of each challenge, a final report must be produced, analyzing collected data and evaluating the program's lasting impacts. This report should also present actionable insights and recommendations for future biking promotional efforts.

Additional responsibilities include providing project management to ensure that both promotions follow best practices and incorporate behavior change methodologies. The vendor must also deliver a fully developed web and app interface before the first promotion and manage the content creation for all necessary digital properties. Incorporating partner logos into promotional materials is required, with each challenge being led by a commute options program.