Vendor needs to provide behavioural health resources promoting media campaign service. – Media vendor will lead the implementation of the plan that may include, but not be limited to, creation of updated creative content, purchasing and placement of media promotions. – The media vendor will provide expert guidance related to the development of a comprehensive communications strategy to maximize the reach and impact of the campaign. - Develop innovative, original, and measurable creative marketing strategies for clients spanning multiple target audience segments. The creative campaign will incorporate multiple communication tactics informed by market research. - Assist/engage in efforts to develop an inclusive process and facilitate buy‐in from key stakeholders. - Provide reports on campaign performance. Monthly reports should include, at a minimum, traffic to the website and reach information about any current paid promotional activities.