An organization in Maryland is seeking a qualified media vendor to lead and execute a comprehensive behavioural health resources promotional campaign. The selected vendor will be responsible for developing and implementing a communications strategy that maximizes the campaign's reach and effectiveness.

Key responsibilities include creating innovative and original creative content, purchasing and placing media promotions across various channels, and expanding outreach to diverse target audiences. The vendor will utilize market research to inform campaign tactics and ensure the strategies are tailored to different audience segments. Collaboration with key stakeholders is expected, fostering an inclusive planning process and stakeholder buy-in.

Additionally, the vendor will provide performance reporting, delivering monthly updates that include website traffic data and metrics related to paid promotional activities. This opportunity is ideal for media vendors with expertise in strategic campaign management, creative content development, and results-driven reporting.