The Maryland Health Department is seeking an experienced media vendor to enhance and manage its ongoing behavioural health media campaigns. The chosen vendor will be responsible for developing and executing a comprehensive communications strategy, utilizing both digital and traditional media to reach diverse target audience segments.

Key responsibilities include maintaining and promoting the RewriteYourScript.org website, creating videos and advertisements, managing paid social media promotions, and coordinating billboards, newspaper ads, and other media tactics. The vendor will provide expert guidance on innovative and measurable marketing strategies, informed by market research, to maximize the campaign’s reach and impact.

The scope of work also involves engaging key stakeholders to ensure an inclusive and collaborative process, as well as providing regular reports on campaign performance. Monthly reports are expected to include metrics such as website traffic and details on the reach of ongoing paid promotional activities. The contract duration is for one year.