A vendor is sought to conduct a comprehensive, bankable marketing and feasibility study for a proposed boutique hotel project in Florida. The scope of services includes a market demand assessment, brand positioning, financial feasibility analysis, and fiscal impact evaluation. The study will involve a detailed market and economic analysis of the hotel sector, assessing supply, demand, and performance trends across various segments such as business, leisure, group, and extended stay.

The selected vendor will be responsible for defining an appropriate competitive set for the proposed hotel, benchmarking against comparable brands, and evaluating both recent and historical operating performance data. Site and development evaluations will be performed to inform the analysis. Financial feasibility will include preparation of alternative development scenarios, incorporating midterm stress metrics—such as the impact of a 10% drop in occupancy—and providing transparent documentation of key assumptions.

Additionally, the study will assess public-private partnership opportunities by evaluating agency participation tools, including Tax Increment Financing (TIF), impact fee adjustments, land value contributions, and performance-based incentive structures. The contract period for this project is one year, and interested parties should note that all questions must be submitted by January 13, 2026.