Bankable Marketing and Feasibility Study Service
Location:
Florida, USA
Posted on:
Dec 18, 2025
Deadline:
Jan 22, 2026
Summary:
Seeking a vendor to conduct a comprehensive marketing and feasibility study for a boutique hotel project in Florida, including market analysis, financial feasibility, and public-private partnership evaluation.
(1) Vendor needs to provide bankable marketing and feasibility study service. – Provide market demand assessment, brand positioning, financial feasibility, and fiscal impact analysis. • Services: – Market and economic analysis: Conduct an in–depth evaluation of the agency lodging markets, including supply, demand, and performance trends by segment (business, leisure, group, and extended stay). – Competitive set and brand benchmarking: Define the appropriate competitive set for the proposed boutique hotel and evaluate recent and historical operating performance. – Site and Development Evaluation – Financial feasibility and alternative development scenarios: As appropriate to the Boutique Hotel or any other hotel recommendation, prepare midterm stress metrics (e.g. what happens if occupancy falls 10%) clearly identifying key assumptions and transparency. – Public–Private Partnership and Fiscal Impact: Evaluate potential agency participation tools, including Tax Increment Financing (TIF), impact fee adjustments, land value contribution, and performance–based incentive structures. (2) All the questions must be submitted no later than January 13, 2026. (3) The contract period will be for one year.
