The government authority in Carson, Nevada seeks an agency to provide international representation services for Australia and New Zealand. The selected agency will serve as the authority's in-market presence, providing market intelligence, monitoring travel trends, aviation access, policy changes, currency impacts, and activity among competitive destinations. Responsibilities include developing and executing a strategic plan for travel trade sales and marketing, supporting Brand USA, Visit USA, and U.S. Commercial Service programs, and actively educating and engaging the travel industry—such as travel agents, tour operators, online travel agencies, receptive operators, and airline partners.

The agency will further develop and implement integrated public relations, earned media, and paid media programs, maintain relationships with consumer, trade, and lifestyle media, conduct pitching and media outreach, and organize media familiarization tours and press trips. A key aspect involves managing all official social media channels for brand consistency and asset control, providing localized content tailored to Australian travel behaviors and seasonality. The contract period will be for two years, with questions about the RFP due by March 12, 2026.