Athletics Sport Advertising and Sponsorship Agent Services
Overview
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SUMMARY
DESCRIPTION
The issuing organization is seeking a vendor to provide athletics sport advertising and sponsorship agent services. The selected firm will be responsible for selling advertising and sponsorship opportunities associated with athletics and sports facilities and programs.
Advertising and sponsorship inventory may include permanent or temporary venue signage for facilities such as the arena, pool, basketball court, gymnasium, soccer field, track, and tennis courts, as well as social media and webcast advertising, uniform advertising where permitted, event sponsorship, promotional sponsorships, ticket advertising, program advertising, digital screen advertising, poster advertising, and in-venue displays. The scope also includes value-added services such as developing methodologies for valuing sponsorship and advertising assets, creating sponsorship packages, preparing rate cards or sponsorship materials where applicable, and identifying key performance indicators or other measures to evaluate success.
The anticipated contract term is five years. Questions related to the solicitation must be submitted no later than August 4, 2026.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due August 14, 2026.
- Who is a good fit for this opportunity?
- Sports marketing or sponsorship sales agency with athletics venue experience
- Proven track record selling advertising inventory and sponsorship packages
- Experience with venue signage, digital advertising, event sponsorships, and promotional campaigns
- Capability to value sponsorship assets and develop rate cards and sales materials
- Strong network of corporate sponsors and regional advertising relationships in Ontario or Canada
- Ability to track key performance indicators and report on sponsorship effectiveness
- Capacity to manage a multi-year contract and ongoing revenue generation activities
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.