Michigan Athletics is seeking a qualified vendor to manage and maximize its multi-media rights and associated revenues across diverse platforms. The selected partner will be responsible for delivering comprehensive services that enhance brand visibility, optimize revenue streams, and provide exceptional fan engagement experiences.

Key responsibilities include the licensing and management of multi-media rights related to radio and television programming, with an emphasis on production, distribution, and sales. The vendor will also oversee digital media initiatives, including website management, streaming, and social media monetization. Additional duties encompass in-venue advertising such as signage, video boards, and PA announcements, along with the acquisition, activation, and fulfillment of corporate sponsorships.

The selected provider will also support game-day promotions, community outreach events, and deliver regular reporting and analytics to track performance and revenue. Proposals should offer integrated solutions covering all aspects of media rights and fan engagement. Questions regarding the solicitation must be submitted by February 12, 2026.