(1) Vendor needs to provide athletics marketing services. • Marketing services to elevate the visibility, credibility, and support of its athletics programs. • Marketing partner to increase brand awareness and prestige of its athletic programs, build and energize local and regional fan base (students, alumni, community), enhance name recognition among high school athletes and coaches, position State as a competitive and high–quality athletics destination, and create a consistent and compelling athletics brand identity • Develop key brand messages that resonate with athletes, families, coaches, and fans • Integrate athletic identity with the overall university brand while maintaining distinctiveness • Conceptualization and production of brand campaigns • Development of storytelling assets (video, print, digital, social) • Digital fan experiences, loyalty programs, and gameday promotions • Community outreach campaigns to draw in local youth leagues, families, and regional sports fans • Merchandising plan for branded apparel and event ticketing • Develop high–impact collateral and digital campaigns targeting high school coaches and programs • Develop a PR and marketing plan for all target audiences • Traditional media (television, radio, outdoor, publications, news outlets) • Strategies for digital and social advertising • Establish baseline metrics and KPIs (social engagement, attendance growth, etc.)