A North Carolina institution is seeking a qualified vendor to provide comprehensive athletics marketing and communication services for Aggie athletics. The scope of work includes the design and execution of email sequencing, message stacking, and overall campaign concept development rooted in the Aggie athletics identity and brand standards.

The selected vendor will be responsible for creating key messages and message stacks for deployment across multiple channels, implementing strategies for appeals, reminders, and urgency-driven communications, and developing messaging to support monthly or recurring giving programs. Additional responsibilities include segmentation and personalization of communications, visual and creative direction consistent with existing brand guidelines, and coordination with giving days, milestones, and challenge gifts where applicable.

The vendor will support campaign launches, provide updates and progress communications, and manage digital ads, landing pages, and email campaigns throughout the contract period. The initial contract term is for one year.