Texas is seeking a qualified vendor to provide comprehensive athletic licensing, merchandising, and store operator services for its athletic events. The selected vendor will be responsible for managing both e-commerce platforms and on-site kiosks to ensure the sale of high-quality, professionally branded merchandise. This includes overseeing physical merchandise storage and delivering a seamless retail experience for event patrons.

In addition, the vendor will be expected to implement promotional strategies that engage fans, such as marketing activities aligned with pre-game events, targeted communications, and the distribution of sales materials. The vendor should also facilitate access to special offerings such as season tickets and away game promotions.

The scope further requires the ability to create co-branded retail store graphics and collaborate on promotional materials, signage, and web content to enhance the visibility of the official store and related partnerships.