Proposals are sought for the development and execution of a regional sustainable campaign aimed at promoting sustainability programs and encouraging product use for human consumption, aquaculture, and animal feeds throughout the Americas. The campaign will highlight best feeding practices and support sustainability initiatives in collaboration with companies that have incorporated sustainability labels in their marketing or with partners possessing strong sustainability messaging capabilities.

The scope of work includes a comprehensive suite of advertising and outreach activities such as social media advertising, branded editorial content, public relations efforts, digital billboards, indoor screen advertising, and both radio and television advertising. The campaign will leverage influential figures—such as nutritionists, celebrity chefs, registered dietitians, athletes, and others—to drive engagement and amplify key messages. Endorsements will be conveyed through diverse formats including video profiles, media partnerships, and speaking engagements to maximize their impact and reach within the target audience.