Vendor needs to provide Americas sustainable campaign service. Americas sustainability program is to promote within the region the use of products, in human consumption, aquaculture, animal feeds and the best feeding practices. Proposed work are social media advertising, branded editorials, public relations, digital billboards, indoor screen advertisement, radio & television advertising, among others. Campaigns will be most likely conducted in collaboration with firms that have adopted the label in their marketing or other potential partners with leverage in sustainability messaging. Social media marketing material engaging influential nutritionists, celebrity chefs, registered dietitians, athletes, and/or others applicable to endorse value. The campaign will use various formats such as video profiles, media tie–ups, and speaking opportunities to amplify their endorsements.