An Arizona airport is seeking a consultant to develop and implement a comprehensive marketing strategy and lead generation campaign focused on attracting new aviation-focused businesses. The consultant will play a key role in airport development and market outreach, leveraging the findings from a previous phase involving asset and market analysis.

Responsibilities include conducting an in-depth assessment of current and planned airport developments and identifying the marketing channels most frequented by targeted prospects. The consultant will recommend and potentially help produce marketing materials that effectively communicate the airport’s value proposition and development opportunities.

Additionally, the consultant will provide an analysis outlining likely and unlikely business development scenarios over varying timeframes, considering trends, assets, and the airport's competitive position. The ultimate objective is to support the airport's expansion by crafting and executing strategies that drive the recruitment of aviation businesses.