New York is seeking a vendor to deliver advertising, promotion, and educational program services aimed at increasing participation and appreciation at county and local agricultural fairgrounds. The vendor will be responsible for providing and managing funding for a range of advertising and promotional activities, including print and billboard advertisements with associated graphic design and placement costs.

Additionally, the scope includes radio advertising to promote agriculture and domestic arts, as well as establishing a strong, memorable brand presence. Digital marketing efforts are expected to leverage electronic devices and the internet, utilizing tools such as digital ads, email marketing, online brochures, and social media campaigns to showcase the fair brand.

The program's overarching goal is to improve public knowledge and appreciation of agriculture and domestic arts through comprehensive advertising, promotional, and educational strategies. Projects supported through this service will enhance and encourage visitor participation while expanding existing initiatives to attract people and increase recognition of agriculture's significance.