When is the submission deadline?

Submissions are due July 30, 2026. Questions must be submitted by July 13, 2026.

What is the budget for this RFP?

The published budget is $350,000.

It was issued by The Center For Health Care Services. The work is located in San Antonio, Texas, United States.

Who is a good fit for this opportunity?

Full-service marketing, advertising, and public relations agency. Experience serving healthcare, behavioral health, public sector, or nonprofit clients. Strong capabilities in integrated multi-channel campaign strategy and execution. Proven media buying and placement expertise across traditional and digital channels. Skilled in culturally responsive, accessible creative development. Demonstrated success with public awareness campaigns involving sensitive subject matter. Ability to provide market research, audience insights, and data-driven performance reporting. Capacity to support a three-year strategic engagement.

Agency of Record Services (Due July 30, 2026)

Overview

Marketing, Advertising & Social Media

San Antonio, Texas, United StatesPosted: July 9th, 2026Deadline: July 30th, 2026

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SUMMARY

A Texas organization is seeking an agency of record to provide integrated marketing, advertising, and public relations services for public awareness campaigns related to healthcare and behavioral health. The three-year contract includes campaign strategy, creative development, media planning, and performance reporting.

KEY REQUIREMENTS

Must have demonstrated expertise in health care or public sector communications
Must have established media relationships
Must be able to provide criminal background checks on all personnel and subcontractors
Must have insurance coverage with an A.M. Best rating of no less than A- (VII)
Must be able to formally invoice on a time and material basis
Must be authorized and/or licensed to do business in Texas

BUDGET

Verified

$350,000

CONTRACT DURATION

36 months

TIMELINE

Pre-Submittal Conference: July 7th, 2026

Final Questions Accepted: July 13th, 2026

Proposals Due: July 30th, 2026

QUESTION DEADLINE

July 13th, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

The Center For Health Care Services

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The issuing organization in Texas is seeking an agency of record to serve as a strategic partner for marketing, advertising, and public relations services. The selected vendor will support public awareness and engagement efforts through strategic planning, creative development, media buying and placement, digital and traditional advertising, public relations, earned media, and communications support across television, radio, print, outdoor, digital, social, and emerging media channels.

The scope includes development and execution of an annual integrated, multi-channel advertising campaign aligned with strategic priorities. Campaign objectives include increasing awareness of services, reducing stigma related to mental health and substance use disorders, and driving measurable engagement among target audiences. The agency will also be expected to provide audience insights, market research, annual campaign planning, and recommendations based on organizational goals, community needs, and emerging trends.

Additional responsibilities include creating culturally responsive and accessible creative concepts, presenting multiple design options for review, and ensuring all materials align with brand standards and mission objectives. The vendor will also manage paid media strategies and provide regular performance reporting covering campaign metrics such as reach, impressions, engagement, website traffic, conversions, and media value, along with recommendations for improvement.

Experience developing public awareness campaigns for healthcare, behavioral health, public sector, nonprofit, or community-based organizations is relevant, especially for complex or sensitive subject matter. The contract term is three years, and questions are due by July 13, 2026.

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Frequently asked questions

When is the submission deadline?: Submissions are due July 30, 2026. Questions must be submitted by July 13, 2026.
What is the budget for this RFP?: The published budget is $350,000.
Who issued this RFP?: It was issued by The Center For Health Care Services. The work is located in San Antonio, Texas, United States.
Who is a good fit for this opportunity?: Full-service marketing, advertising, and public relations agency
Experience serving healthcare, behavioral health, public sector, or nonprofit clients
Strong capabilities in integrated multi-channel campaign strategy and execution
Proven media buying and placement expertise across traditional and digital channels
Skilled in culturally responsive, accessible creative development
Demonstrated success with public awareness campaigns involving sensitive subject matter
Ability to provide market research, audience insights, and data-driven performance reporting
Capacity to support a three-year strategic engagement

Analysis generated by Settle AI from the source RFP.

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Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

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