The selected vendor will provide comprehensive advertising and marketing services, functioning as the Agency of Record (AOR) for strategic tourism marketing initiatives in Idaho. The scope of work includes developing and executing year-round marketing strategies, creative production, media placement, campaign management, email and content marketing, and visual asset coordination.

The agency must be able to integrate marketing and advertising efforts with public relations and website content, either through in-house resources or collaboration with other vendors. Responsibilities also encompass strategic planning, management of paid and social media, and coordination with industry stakeholders to drive measurable overnight visitation. The AOR will act as the strategic lead, managing integrated campaigns and ensuring seamless execution across all channels.