The organization seeks an agency of record to serve as a long-term, strategic partner for integrated marketing initiatives. The selected agency will play a pivotal role in planning, creating, delivering, and tracking marketing campaigns that enhance brand awareness, drive tourism visitation, and foster community pride among residents and partners.

Key responsibilities include sophisticated audience targeting and retargeting, expertise in diverse media placements, and high-quality storytelling to compete in the travel market. The agency's support will allow the internal team to focus on overarching strategy, partnerships, and destination development.

Deliverables involve creative concept generation, campaign execution, and ongoing marketing support that is aligned with the organization's brand, emotionally connects with target audiences, and adapts to seasonal and evolving opportunities.