Vendor needs to provide agency of record marketing and public relations services. • Created messaging to encourage a more mindful engagement with the state and its natural and cultural resources. • Digital services agency to support all UX/UI, website development (frontend and backend), website management, SEO, CRO, CRM initiatives utilized to support the overall integrated marketing objectives of the agency. • Consumer–facing website is extremely robust for able to maintain regular ongoing maintenance and improvements to the site’s structural foundation and will continually test, optimize, and deploy new and existing website content and features that support website conversions while ensuring stays dedicated to the highest level of accessibility practices and privacy protection efforts. • Creative agency that will be responsible for managing all aspects of brand strategy and campaign production • Brand campaigns must go beyond simply generating awareness to lift perceptions positively and drive trackable visitation metrics such as increased trip spending, repeat visitation, longer length trips • Brand platform is a solid representation of our organization, and our brand campaign is still building with measurable success. • Build off this momentum by developing supportive brand campaigns and creative initiatives that propel the brand forward • Media buying partner to continually identify strategies that ensure agency is top of mind throughout the traveler journey and that we are able to stand out amongst the noisy media landscape.