The State of Nevada is seeking a full-service marketing and public relations agency of record to lead brand strategy, website, media, and creative initiatives. The selected agency will create impactful messaging that fosters mindful engagement with Nevada’s natural and cultural resources. Responsibilities include providing comprehensive digital services such as UX/UI design, website development and management (including both frontend and backend), SEO, conversion rate optimization, CRM integration, and maintaining high standards of accessibility and privacy on a robust, consumer-facing website.

The agency will also be tasked with managing all aspects of brand strategy and campaign production, with the goal of positively lifting brand perceptions and driving measurable increases in visitation metrics—such as trip spending, repeat visits, and longer stays. The successful partner will build on existing brand momentum with innovative campaigns and creative initiatives that further elevate Nevada’s brand identity. Additionally, media buying expertise is required to ensure Nevada remains highly visible and competitive throughout the traveler journey in a crowded media landscape.