Vendor needs to provide advertising service. Digital advertising supports both brand awareness and enrollment–driven initiatives. The integrated marketing strategist will be an integrated member of the team of the selected supplier and partner. An integrated marketing strategist (day–to–day contract and campaign executor) and the director of marketing and digital strategy. Provide campaign history, university expertise, and be the day–to–day contact for decisions and direction. Senior leadership, including the vice chancellor for external relations, will be involved with higher level strategy approvals and performance presentations. Digital advertising campaigns focus on awareness and lead generation. To manage, expand, and optimize our multi–channel advertising strategy. Google display and remarketing using for upper funnel awareness and mid–funnel re–engagement. Google Paid Search Using for lead generation. Social media using for awareness, event promotion and admissions messaging. The contract period will be for three years.