A Michigan university is seeking a qualified vendor for a three-year contract to provide digital advertising services. The primary objectives are to support brand awareness and drive enrollment through carefully crafted digital campaigns.

The selected supplier will collaborate closely with the university's marketing team. An integrated marketing strategist will operate as a day-to-day contract and campaign executor, serving as the main point of contact for campaign coordination, sharing campaign history, and contributing university marketing expertise. The director of marketing and digital strategy will also be involved in the process, and senior leadership—including the vice chancellor for external relations—will participate in approving overall strategy and reviewing campaign performance.

Digital advertising efforts will include multi-channel initiatives such as Google Display and remarketing for upper funnel awareness and mid-funnel re-engagement, Google Paid Search for lead generation, and social media for awareness-building, event promotion, and admissions-focused messaging. The aim is to manage, expand, and optimize the university's advertising strategy to achieve greater reach and improved enrollment results.