A Virginia shipyard is seeking a vendor to provide comprehensive advertising services focused on recruitment and brand promotion. The scope of work includes the creation of advertisements featuring personalized messages from celebrities, utilizing services such as Cameo.com. These ads may be produced for both television and audio formats, based on client-approved visual and content materials.

Additionally, the vendor will manage a targeted Facebook advertising campaign, delivering at least three ads per week. These campaigns will utilize geo-fencing and demographic targeting to reach potential employees, using both static and video formats. Candidates who engage with the ads will be directed to designated landing pages to learn more about job opportunities at the shipyard. The selected vendor will be responsible for providing ongoing metrics and performance reports throughout the campaign.