(1) Vendor needs to provide advertising planning, trafficking, and media buying services.– The Agency is seeking qualified individuals and firms to provide services relating to ad material planning, trafficking, and media buying, including digital media.• Media campaigns include: Restaurant Week, Sips, Let’s Do Lunch, Open Streets, seasonal park events, and other agency promotions• Deliverables: Complete media plan with media buying, trafficking, monitoring and reporting of analytics– The selected firm will provide comprehensive advertising planning, trafficking, and media buying services– Core Services Required– Media Planning:• Develop comprehensive, integrated media plans for each campaign• Conduct audience research and targeting analysis• Recommend optimal media mix across channels • Create media calendars with flight dates and placement schedules– Media Buying:• Negotiate competitive rates and added value across all media platforms• Execute media buys according to approved plans and budgets• Secure desirable placements and optimal scheduling– Trafficking and Coordination:• Coordinate delivery of creative assets to media vendors• Ensure all materials meet technical specifications• Track insertion orders and confirmations– The selected firm will be responsible for delivering:• Comprehensive media plans for each campaign with budget allocations• Media buying documentation (insertion orders, contracts, confirmations)• Trafficking schedules and creative delivery confirmations• Monthly budget pacing and spending reports• Campaign performance reports (impressions, reach, engagement, conversions)• Quarterly strategic reviews and recommendations(2) The contract period will be for one year.