An agency in Massachusetts is seeking a vendor to provide comprehensive advertising, marketing, content creation, and event planning services for an upcoming campaign. The chosen vendor will be responsible for developing a detailed written Campaign Plan for agency review and approval. This plan will outline all campaign activities, timelines, deliverables, applicable milestones, and the assigned vendor staff for each component.

Utilizing existing designs from prior campaigns, the vendor will create a new campaign concept that maintains a consistent visual identity within the allocated budget. The engagement includes developing impactful messaging and strong visual branding to effectively communicate the campaign’s objectives. The vendor will produce a range of marketing materials in English, tailored to the specific target audience and subject to agency guidance and approval.

Key responsibilities also include creating campaign assets, implementing an online advertising strategy, and providing comprehensive midway and final campaign reports to track progress and outcomes. Vendors with experience in delivering integrated marketing and event services are encouraged to demonstrate their expertise in campaign development and execution.