The organization seeks a vendor to provide comprehensive advertising, marketing, and public relations agency services. This includes serving as the agency of record, delivering both core marketing and public relations functions, and offering website hosting, design, and development solutions. Required services encompass digital and traditional media buying, creative development, campaign strategy and execution, brand management, and performance reporting with optimization recommendations.

Vendors must provide secure website hosting, ongoing maintenance, performance monitoring, accessibility compliance, UX/UI design, and support for content management systems. Integration with analytics, CRM, and marketing platforms, along with ongoing technical assistance and user training, is also expected.

The scope includes annual statewide marketing strategy and planning, crisis communications and response support, and coordination across 19 campuses to ensure messaging consistency. Services must also address campaign analysis, earned media strategies, strategic media placement, paid digital and social campaigns, broadcast, print, and out-of-home media, concept development, copywriting, print and multimedia asset creation, and production of TV, radio, and video content.