The Massachusetts agency is seeking a qualified vendor to deliver comprehensive advertising, marketing, and event planning services geared toward promoting foster care and adoption initiatives. The vendor will be responsible for developing and executing multimedia campaigns utilizing both traditional and digital media platforms, such as social media, online marketing, and search engine optimization strategies. Media buying services—including placements on Google Ads and social media channels—will be required to ensure sustained awareness of foster care, adoption, and related agency programs.

Additionally, the selected vendor will support the creation and enhancement of branding materials, including maintaining a fresh and innovative campaign logo that resonates with a diverse audience of prospective foster and adoptive parents. The vendor will also design a wide range of multimedia marketing materials, such as brochures and flyers, featuring various representations of adoptive families, including single parents, multiracial families, sibling groups, and same-sex couples. Event planning services may also be required to engage and inform the community about foster care and adoption opportunities.