Vendor needs to provide advertising, marketing and event planning services. 1. Media and print campaign: – Marketing tools/strategies that incorporate both traditional and digital media platforms (i.e., social media, online, search engine optimization etc.) 2. Marketing strategy incorporating print material, media platforms, ad buys, etc. – Media buy (i.e., Google ads, social media) for comprehensive campaigns and ensuring ongoing awareness about foster care and adoption and related agency initiatives as needed. 3. Brand/logo design: – Maintain an innovative, fresh look to the current campaign logo to match a brand that can appeal to a diverse audience, including prospective foster and adoptive parents as well as other agency initiatives as needed. 4. Design of multimedia marketing materials: – Provide a variety of visuals depicting modern day adoptive families and positive images of different makeups of adoptive families (i.e., single parents, multiracial families, sibling groups, same sex couples, etc.). – Brochures and flyers.