(1) Vendor needs to provide advertising firm services. a. Identify creative and innovative advertising display options with broad customer appeal. b. Promote a positive customer experience reflective of the Inland Empire region. c. Optimize financial returns to agency. d. Enhance opportunities for participation by local, small, and disadvantaged businesses. – Description of Concession Opportunity: a. Analysis conducted to determine target markets and advertisers. b. Advertising rates for each type of display (and location, if applicable). c. Advertising opportunities, including digital advertising and Airport–wide campaigns. d. Advertising time allotments on digital displays at their respective locations. e. Advertising opportunities during local or regional events. – Design, Materials, and Capital Investment: – Renderings of proposed displays, sufficient to discern display design, dimensions, proposed color schemes, sample graphics, and the number and size of each display proposed for terminal advertising locations. – A floor plan should be provided that confirms the locations for proposed displays that include the dimensions, weight, data, and power requirements for each display. – Marketing and Promotions: a. Identify target markets for the advertising program. b. Describe the metrics to be used to evaluate successes of each advertising display and the advertising program in its entirety. c. Describe promotions to attract local, regional, and national advertisers. Indicate if promotions implemented at other airport locations will be implemented at agency. (2) A pre–proposal meeting will be held on February 24, 2026.