Advertising Development, Sales and Maintenance Program Service

Overview

Marketing, Advertising & Social Media

Ottawa, Ontario, CanadaPosted: June 2nd, 2026Deadline: July 21st, 2026

Fit Score

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SUMMARY

RFP seeking a partner to manage and modernize advertising sales, infrastructure, and digital content systems for Transpo’s assets in Ontario.

KEY REQUIREMENTS

Provide advertising sales across physical and digital assets
Develop and implement a modernization strategy for the advertising network
Supply, operate, maintain, and replace all required advertising infrastructure
Manage end-to-end delivery of all advertising formats
Operate digital content systems
Support customer information and service messaging
Support experiential activations and City-led sponsorships
Coordinate with City and third-party teams for safety and operational requirements
Provide full financial controls, reporting, and transparency

TIMELINE

Publication Date: June 1st, 2026

Question Acceptance Deadline: July 10th, 2026

Closing Date: July 21st, 2026

QUESTION DEADLINE

July 10th, 2026

Issuing Agency

City Of Ottawa

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The selected vendor will provide advertising development, sales, and maintenance program services for Transpo’s network of physical and digital assets. Responsibilities include delivering advertising sales, implementing a modernization strategy to expand the advertising network, and introducing new advertising formats and channels.

The partner will supply, operate, maintain, and replace all necessary advertising infrastructure, managing end-to-end delivery for all advertising formats. Additionally, they will operate digital content systems, support the delivery of customer information, service messaging, experiential activations, and facilitate city-led sponsorships and partnerships. Coordination with both city and third-party teams to fulfill all safety and operational requirements is required, as well as providing comprehensive financial controls, reporting, and transparency throughout the program.

Source attribution

This Settle Intelligence analysis is based on the issuing organization’s RFP listing.