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Advertising, Communications, Social Media, Digital Promotion and Survey Research Services

Overview


Marketing, Advertising & Social Media
California, United States; San Francisco, California, United States; California, United States; California, United States; California, United States; California, United States; California, United States; California, United States; California, United StatesPosted: October 6, 2026Deadline: November 2, 2026

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SUMMARY


A California air district seeks a communications and marketing firm to support its three-year Spare the Air program through advertising, public relations, social media, digital promotion, and public opinion surveys.

KEY REQUIREMENTS


BUDGET

Verified

$8,175,000

CONTRACT DURATION


36 months

TIMELINE


RFP Issued: October 5th, 2026

Written Questions Due: October 12th, 2026

Answers to Questions Posted: October 19th, 2026

Proposal Deadline: November 2nd, 2026

Firm Interviews: November 2026

Selection of Finalist(s): December 2026 or January 2027

Contract Submission for Board Consideration: February 2027

Commencement of Contract: March 2027

QUESTION DEADLINE


October 12, 2026

Issuing Agency


Bay Area Air Quality Management District

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DESCRIPTION


The air district is seeking a vendor to provide advertising, communications, social media, digital promotion, and survey research services in support of its Spare the Air program. The selected provider will develop, produce, and implement advertising campaigns designed to support the program’s messaging and behavior-change objectives.

The work will also include media and public relations, including media events, news interviews, speaking engagements, op-eds, and other relevant messaging opportunities. Social media and digital promotion services will include developing messaging plans, promotions, contests, audience engagement initiatives, account management, and strategies covering concept development, writing, design, production, and technical services.

The vendor will conduct public opinion measurement surveys to assess air-related behavior patterns and evaluate the effectiveness of the marketing campaign. The contract period will be three years. Questions must be submitted by October 12, 2026, and proposals are due November 2, 2026.

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Frequently asked questions


When is the submission deadline?
Submissions are due November 2, 2026. Questions must be submitted by October 12, 2026.
What is the budget for this RFP?
The published budget is $8,175,000.
Who issued this RFP?
It was issued by Bay Area Air Quality Management District. The work is located in California, United States; San Francisco, California, United States.
Who is a good fit for this opportunity?
  • Integrated advertising, communications, and public relations agency
  • Demonstrated social media, digital marketing, and behavior-change campaign experience
  • Capable of developing creative concepts, copy, design, production, and technical services
  • Experience conducting public opinion and marketing effectiveness surveys
  • Strong media relations and public-sector or environmental campaign background

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