Advertising and Media Buying Services
Overview
Settle Signals
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SUMMARY
KEY REQUIREMENTS
BUDGET
EstimateCONTRACT DURATION
TIMELINE
RFP Released: October 2nd, 2026
Questions Due: October 12th, 2026
Answers Sent: October 14th, 2026
Proposal Deadline: October 27th, 2026
Proposal Review & Scoring: October 28th, 2026
Presentations: November 3rd, 2026
Notice of Proposed Award: November 4th, 2026
Protest Deadline: November 12th, 2026
Board Approval of RFP Award: November 19th, 2026
Proposed Contract Commences: January 1st, 2027
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
32nd District Agricultural Association
DESCRIPTION
The issuing organization is seeking a vendor to provide strategic advertising, creative, media buying, digital performance marketing, research, analytics, and related services. The selected provider will support a high-volume annual fair, live entertainment, year-round events, venue rentals, educational and community programs, and other organizational priorities.
The vendor will develop integrated, audience-centered, and measurable strategies for assigned properties and campaigns, including acquisition, retention, reactivation, frequency, cross-promotion, and conversion. Responsibilities may include market, audience, brand, creative, media-consumption, and customer-experience research; brand strategy; campaign concepts; creative development; broadcast, connected television, online video, social, search, display, native, rich media, digital out-of-home, print, outdoor, point-of-purchase, collateral, and promotional materials.
The engagement will also include objective-based media planning, continuous digital performance optimization, multicultural and multilingual communications, inclusive and accessible campaigns, promotions, partnerships, creator initiatives, special projects, artificial intelligence and emerging technology applications, account management, staffing, and event-critical support. The contract period will be one year. Questions must be submitted by October 12, 2026, and proposals are due October 27, 2026.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due October 27, 2026. Questions must be submitted by October 12, 2026.
- What is the budget for this RFP?
- Settle estimates the budget at $1,200,000. The issuer has not published an official figure.
- Who issued this RFP?
- It was issued by 32nd District Agricultural Association. The work is located in Costa Mesa, California, United States.
- Who is a good fit for this opportunity?
- Integrated advertising and media agency with full-service campaign capabilities
- Demonstrated experience in media buying, creative development, digital performance marketing, and analytics
- Experience supporting high-volume events, entertainment, fairs, venues, or community programs
- Capable of multicultural, multilingual, inclusive, and accessible communications
- Strong expertise in audience research, measurable media planning, and continuous campaign optimization
- Experienced account-management team able to provide event-critical staffing and support
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.