Advertising and Media Buying Services
Location:
Washington, District of Columbia, United States
Posted on:
Deadline:
Summary:
The organization seeks a partner for annual advertising and media buying services, emphasizing student recruitment and community engagement across multiple platforms in Washington, DC.
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A U.S.-based organization in Washington, DC is seeking a qualified vendor to provide comprehensive advertising and media buying services for a one-year contract period. The selected partner will develop and execute an annual advertising strategy focused on community awareness, student recruitment, and public engagement.
Key responsibilities include strategic placement of advertisements across public transportation, community newspapers, social media, digital displays, radio, and other relevant media platforms. The vendor will manage posting schedules, supply proof-of-performance documentation, provide recommendations on campaign timelines, and offer graphic design support for campaign materials.
The goal is to increase student recruitment and community reach through integrated and data-driven advertising campaigns tailored to the organization's objectives.
Best-fit vendors:
• Proven expertise in full-service advertising and media buying
• Experience managing campaigns for educational or community organizations
• Capacity to provide graphic design, digital, print, and transit advertising solutions
• Familiarity with the Washington, DC media landscape
• Demonstrated ability to deliver strategic campaign planning and analytics
