Advertising and Media Buying Services
Location:
Washington, District of Columbia, United States
Posted on:
Deadline:
Summary:
A school in Washington, DC seeks a firm for one-year advertising and media buying services to improve community awareness and student recruitment through strategic multi-platform ad placements.
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A school located in Washington, DC is seeking a vendor to provide advertising and media buying services aimed at increasing community awareness, student recruitment, and public engagement. The selected vendor will be responsible for developing an annual advertising strategy aligned with the institution's student recruitment objectives.
Core services will include media planning and strategy, advertising placement on public transportation systems, radio, and digital display networks, as well as streaming radio or digital audio platforms. Additional services will include advertisement placements on social media and in community newspapers, alongside creative and production support. The contract will span one year, with the expectation of delivering robust results across a variety of traditional and digital media platforms.
Best-fit vendors:
• Experience in educational sector advertising
• Proven track record with multi-platform media buying (transit, digital, radio, social, print)
• Ability to provide creative and production support
• Presence or strong portfolio in Washington, DC or similar urban markets
