A school seeks a vendor to provide comprehensive advertising and media buying services aimed at increasing community awareness, student recruitment, and public engagement. The selected firm will strategically plan and purchase advertising placements, managing buys across public transportation outlets such as buses, transit stops, and bus shelters.

The scope also includes recommending and implementing complementary media strategies that may encompass digital, print, and community-based platforms. Key responsibilities involve developing an annual advertising strategy in alignment with student recruitment objectives, scheduling posts, ensuring proof-of-performance documentation, and overseeing digital display and social media ad placements. Additional services required are streaming radio or digital audio placements, graphic design support, and coordination for radio scriptwriting and production.