(1) Vendor needs to provide advertising and media agency services.– Creative, advertising and marketing communication services.– Media planning and buying services.– Provide innovative and effective solutions for agency’s statewide, multi–channel advertising programs utilizing the most inventive and effective media for the individual campaign goals and objectives.– Become a partner in the development and evolution of business, brand and product portfolio to further mission of maximizing net revenues for the state. – Provide a seasoned, dedicated creative account team that will work collaboratively with agency’s marketing team to manage the daily activities of the account.– Responsible for establishing regular communications between the media team and the creative team to ensure seamless integration of the advertising program.– Strategic account planning, market research recommendations, brand metric and advertising communication tracking.– Responsible for the development of consumer–led strategies for all initiatives, providing relevant consumer insights or recommendations to support the proposed initiatives in annual advertising planning and drafting of all creative briefs.– Develop effective, breakthrough creative and produce it with high–quality production standards in the most cost–efficient manner.– Creative includes television, radio, print, out–of–home, and digital advertising, plus an extensive array of merchandising items and digital and print POS materials for a retailer network.– Talent recommendations must be made for any and all advertising and marketing creative.– Create innovative digital advertising campaigns to effectively communicate with target audiences through all digital consumer touch points.– Assist in strategic development of social media including content and creative development.– Develop effective strategies for reaching the diverse Connecticut population and integrate such marketing efforts into general market advertising to achieve stat