Advertising and Marketing Services
Overview
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SUMMARY
KEY REQUIREMENTS
BUDGET
VerifiedCONTRACT DURATION
TIMELINE
RFP Issued: September 29th, 2026
Deadline for Written Questions: October 16th, 2026
Answers to Questions: October 23rd, 2026
Written Proposals Due: November 20th, 2026
Finalists Designated: December 4th, 2026
Finalist Written Questions Due: December 11th, 2026
Answers to Questions: December 15th, 2026
Working Sessions: Week of January 11th, 2027
Finalist Presentations: Week of January 25th, 2027
Apparent Winning Proposal Named: February 5th, 2027
Contract Executed: February 26th, 2027
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
Minnesota State Lottery
DESCRIPTION
The issuing organization is seeking a vendor to provide advertising and marketing services for products that offer adults in the state the fun and excitement of gaming while communicating that entertainment dollars support environmental and community programs.
Primary marketing performance objectives include increasing targeted product sales, account creations, website traffic, click-through rates, and participation in second-chance opportunities. The overarching advertising goal is to promote the products as a fun entertainment option for adults in the state.
Secondary objectives include increasing social media followers, mobile application downloads, giveaway participation, livestream attendance, and other social media engagement metrics. All questions must be submitted by October 16, 2026, and proposals are due by November 20, 2026.
Similar RFPs
Frequently asked questions
- When is the submission deadline?
- Submissions are due November 20, 2026. Questions must be submitted by October 16, 2026.
- What is the budget for this RFP?
- The published budget is $8,300,000.
- Who issued this RFP?
- It was issued by Minnesota State Lottery. The work is located in Roseville, Minnesota, United States.
- Who is a good fit for this opportunity?
- Advertising and marketing agencies with experience promoting consumer entertainment or gaming-related products
- Demonstrated expertise in performance marketing, digital campaigns, social media, and conversion optimization
- Experience developing campaigns measured through sales, traffic, click-through, account creation, and engagement KPIs
- Familiarity with marketing to adult audiences and promoting programs with community or environmental benefits
- Capability to manage integrated campaigns across websites, mobile applications, social platforms, giveaways, and livestreams
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.